The Advantages of web Design and Online Marketing for Businesses.
If you are interested in people finding your website you will need make use of the right keywords, the basic idea to using the right keywords is simple when people are looking for a certain product they make use of certain words ensure your site has the right words and phrases.
Once Google sees that your page is relevant to the searches, it will index the page or the key word, and when another site uses the same keyword the will be able to find your page, however it is important to have at least five keywords that revolve around your product since people will not use one keyword.
Create SEO optimized title tags that have keywords, create key driven and straight forward title tags for the web pages title tags tell Google and the searches what your page is all about and the reason why it is relevant.
Ensure you start with the location you are targeting, add the keyword and end with the company name ,don’t exceed 55 characters so as to avoid Google thinking you have duplicated a page, because when your page shows up in the Google results the name of your company will show up first and then followed by the location.
SEO and the right keywords is the only way that you can get your page to be indexed by Google, once you have attained that it becomes very easy to be visible in the search engine and this automatically ranks your page high.
People will use different keywords when they are searching a certain product, this means that their intention is always coded in the keywords they are using, because if you are selling a product or service make use of the keywords that people will mostly use.
Unlike the title tags, meta descriptions are never recognized by Google ,this is because the whole idea for a website is not for ranking purpose but to help you in achieving leads, see more details on linknow media.
The meta descriptions are meant to convince Google users to use the link and then be able to view the webpage, this is why you need to keep your meta descriptions below 140characters so that they are not cut off by Google and this includes your company name ,key word you are targeting, location and a call to action.
As much as meta descriptions will not make your page to rank higher, Google stores information depending on the behavior of your page, if your site is getting more clicks, Googles will see it is relevant and therefore you will climb to the top also ensure you page has headers and header tags and this helps Google users know what your page is all about.